Flu Symptoms and Flu Shot Searches Surge in Australia
The flu is a hot topic for Australians right now, with Google reporting it as one of the most searched terms over the past three months. In April 2025, searches for influenza outpaced COVID-19 searches by over 50%, marking the first time this has happened since March 2020 during the pandemic.
Australians are actively searching for answers to questions like “when to get the flu shot” and looking up common flu symptoms such as “vomiting,” “diarrhea,” and “dizziness.” This highlights a growing concern about flu prevention and treatment as flu season ramps up.
If you’re looking for tips on staying healthy, now is the time to learn more about flu symptoms, prevention, and the importance of getting your flu vaccination. Stay informed and protect yourself this flu season!
Australians are Looking for Affordable Healthcare Options
Search trends reveal that cost and accessibility are top priorities for Australians when it comes to healthcare. One of the most common questions is “Is the flu vaccine free?”, which has seen a 50% increase in search interest this year. Other popular queries include “how much is the flu shot,” reflecting a growing focus on affordable flu vaccination options.
1 in 20 Google searches is actually health-related so it’s clear that Australians rely on Google Search to find important health information. To make this easier, Google have partnered with healthcare practices and booking platforms in Australia to launch a convenient “Book Online” button on Google Search and Maps. This new feature lets you quickly find nearby doctors, clinics, and healthcare providers, check available appointment times, and book directly from the first page of your search results. Plus, the Services tab provides key details about appointment types, making it even easier to manage your healthcare needs.
We’ve all turned to Google for health-related questions, only to spiral into thinking the worst. Now, the platform is making it easier to connect with professionals, helping to ease our concerns and avoid unnecessary stress.
